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beautyblender BOUNCE®

Liquid Whip Foundation Launch

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beautyblender BOUNCE®

Liquid Whip Foundation Launch

Category creator beuatyblender, the world’s most beloved flawless makeup applicator, launched it’s new BOUNCE Liquid Whip Foundation in 40 shades. This slight departure form its iconic egg shaped pink sponge was the first entry into the highly saturated world of color cosmetics.

diversity_inclusive_foundation_shade_grid_post_fenti.png — Challenge

In a post-Fenti world of color cosmetics, we wanted to create an inclusive foundation campaign that matches the founder Rea Ann Silva’s vision as a celebrity makeup artist and as a woman of color.
it was extremely important for us that we communicate that both innovation and diversity are the building pillars of beautyblender’s brand DNA.

foundation and applicator .png — Solution

The campaign idea “Power Couple” was born out of the innovative nature of the foundation bottle and formula that is best paired with a damp beutyblender - of course you can use other applicators such as brushes but the industry first design of the bottle and the hyaluronic-acid in the formula were made to be used with the aqua activated beautyblender.

Watch The Campaign Video

Collateral Design

We created a few precious pieces for the project, that we used in the pop-up BB Bodega activation and in PR mailings to influencers.
This influencer cookbook was produced to be as lux as the velveteen matte texture of the product.

BB Bodega Newspaper

we created this large format newspaper that was given out with the product showcasing all our our models and their personalities.

Influencer Gifting

We created the work biggest beautyblender to house all the shades along with the matching sponges

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Bight Spot in NYC

For the launch activation we created a BB Bodega style pop up, where you could experience the products and lear about the application but most importantly have fun making up.
Only here you were able to purchase your bespoke gift of perfectly matching foundation and the perfect shade matched beautyblender in a set.

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Visual Campaigns

The campaign was commenced as phase 2 of the rebranding efforts to reintroduce the brand’s #1 selling nutrition program, in new packaging. The goal was to push the imagery of the rebranding further into a more active lifestyle with simple straightforward messaging. The video was part of a digital first marketing campaign with multiple touch-points on social and Arbonne.com

201029_feelfit_lifestyle_variations_RF_1822 586 x 586.jpg — Arbonne - 30 Days to Healthy Living Campaign

We set out to make this program more approachable more energetic and easier to understand to the clients. Awaiting on clinical claims we had very little scientific facts we could use to rationalize the benefits of the program, so I devised a campaign that position it on 3 simple pillars, Feeling Fit, Getting Energized, and Weight Management. I paired these easy to comprehend statements with our certifications and energetic visuals of friends playing sports and families embracing healthy living together. We weaved into the story the consultant lifestyle and the perks of Arbonne incentives such as the white Mercedes but in a subtle tactful way.

Bruce Willis & Zuleyka Rivera - Hell Energy Coffee Commercial

European energy drink giant commenced their second installment for a campaign, after the successful fist campaign with Mr. Willis promoting their Classic Hell Energy Drink. This time the spot was for their new product Hell Energy Coffee. We came up with a simple story of the two of them meeting for a script rehearsal where Mr. Willis realized that there is something he is missing out on…