The campaign was commenced as phase 2 of the rebranding efforts to reintroduce the brand’s #1 selling nutrition program, in new packaging. The goal was to push the imagery of the rebranding further into a more active lifestyle with simple straightforward messaging. The video was part of a digital first marketing campaign with multiple touch-points on social and Arbonne.com
Arbonne - 30 Days to Healthy Living Campaign
We set out to make this program more approachable more energetic and easier to understand to the clients. Awaiting on clinical claims we had very little scientific facts we could use to rationalize the benefits of the program, so I devised a campaign that position it on 3 simple pillars, Feeling Fit, Getting Energized, and Weight Management. I paired these easy to comprehend statements with our certifications and energetic visuals of friends playing sports and families embracing healthy living together. We weaved into the story the consultant lifestyle and the perks of Arbonne incentives such as the white Mercedes but in a subtle tactful way.
Bruce Willis & Zuleyka Rivera - Hell Energy Coffee Commercial
European energy drink giant commenced their second installment for a campaign, after the successful fist campaign with Mr. Willis promoting their Classic Hell Energy Drink. This time the spot was for their new product Hell Energy Coffee. We came up with a simple story of the two of them meeting for a script rehearsal where Mr. Willis realized that there is something he is missing out on…
