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Campaigns https://static1.squarespace.com/static/55e1fa50e4b04ea8f0852f22/58078b582994ca4c49e3c0a9/58078b582994ca4c49e3c0a8/1473342386481/Hydration+Merchandising_v3-02.png Visual Campaigns https://static1.squarespace.com/static/55e1fa50e4b04ea8f0852f22/t/58078b582994ca4c49e3c086/1476809119539/IMG_6279.jpeg Visual Campaigns https://static1.squarespace.com/static/55e1fa50e4b04ea8f0852f22/t/5817a00febbd1a05831cf061/1477943312740/buttons-01.jpg Visual Campaigns https://creative-director-new-york.com/packaging-design-1 daily 0.75 2019-05-22 https://static1.squarespace.com/static/55e1fa50e4b04ea8f0852f22/t/5cd0b5a5f4e1fc48d3565fc8/1557181866694/BlenderDefender_Catalog_PackshotSlim_22516.jpg Packaging Design - 360° View On Display Packaging up this product was easy. The secondary packaging is building on the iconic cylindrical canister of beuatyblender. I even included a small booklet in the bottom of the canister with additional information on the product. https://static1.squarespace.com/static/55e1fa50e4b04ea8f0852f22/t/5cd0ae98e5e5f03a4e6471bd/1557180067656/BlenderDefender_Catalog_Solo_21212_5000px.jpg Packaging Design - Instant Hit Originally offered only in a set the protective case quickly become a standalone product inspiring many new iterations to come! The silicone material not only keeps the blenders from physical harm, but the anti-microbial material keeps blenders germ free. 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I realized that fans of the brand where having a challenge of storing and transporting their damp used blenders. So I came up with the solution of a simple case that enabled the wet blenders to dry while inside the case and made them easy to transport, as the flexible material conforms to items in your already stuffed travel case. The case is fairly simple to manufacture, made of a singular easy to clean silicone material. The only thing that’s more easy than making Blender Defender - is using it https://static1.squarespace.com/static/55e1fa50e4b04ea8f0852f22/t/5cc215087817f7bd574f35d5/1557164605512/SweetIndulgence_Catalog_PackshotOpen_21243_5000px.jpg Packaging Design - Scalloped Edges In this set I designed the vac-form to have a scalloped edge, similar to what you can see in a chocolate sample box. This design left the blenders with a temporary scalloping seam, making the blenders look special. https://static1.squarespace.com/static/55e1fa50e4b04ea8f0852f22/t/5cd06fb69140b72c9024b953/1557164605514/SweetSurprise_Catalog_Packshot_21250.jpg Packaging Design - Sweet Surprise Inspired by the lovable mystery blind bags, this holiday gift contained 4 different colors of blenders with one special new color. The box encouraged the customer to collect them all and also provided a great stocking stuffer opportunity. https://static1.squarespace.com/static/55e1fa50e4b04ea8f0852f22/t/5cc2132cf4e1fcc8487d1be0/1557164605506/BlendersDelight_Catalog_Packshot_21274.jpg Packaging Design - Beautyblender® Holiday Sets Earned the best-in-class recognition by Sephora for design and innovation. All of the sets used a unique printed foil without compromising the shine & sparkle of the material or “shedding” glitter all over. The boxes were designed to serve as keepsake. After removing the sleeve that contained all the product and legal information the box retained only a subtle branding, making the boxes feel lux enough to keep. Each sets were engineered to ship flat, saving space and cost during transport. https://static1.squarespace.com/static/55e1fa50e4b04ea8f0852f22/t/5cc2159a4785d3e9aeac3652/1557164605508/BlendersDelight_Catalog_PackshotOpen_21274.jpg Packaging Design - Sweet Concept The idea was to create a design that stands out during the crowded holiday season in-store. 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All of the sets used a unique printed foil without compromising the shine & sparkle of the material but without “shedding” glitter all over. The boxes were designed to serve as keepsake. After removing the sleeve that contained all the product and legal information the box retained only a subtle branding, making the boxes feel lux enough to keep. 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gift contained an 4 different color of blenders with one special new color. 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