Strategy, Design, Art Direction, Merchandising 

As a Creative Director it is my responsibility is to make sure all concepts are effectively translated into cohesive visual stories across the various sales channels. With 10+ years of experience I learned that when a design works, translating it into different platforms – email, point-of-sale, in store environment - is simple - things just fall into place. This knowledge challenges me to create original designs that will seamlessly fit into its intended integrated marketing campaign.

It is this confirmation that drives me to perfect a design.